Phân tích "Research shows that consumers are less and less influenced by tv and newspaper advertisements than the past. why is this happening? is it a positive or negative development?" IELTS WRITING TASK 2 (Đề thi 15/10/2023 & 24/8/2024)

Bên cạnh Phân tích bài essay về "The number of visitors in the UK" IELTS WRITING TASK 1 (table), IELTS TUTOR hướng dẫn Phân tích "Research shows that consumers are less and less influenced by tv and newspaper advertisements than the past. Why is this happening? is it a positive or negative development?" IELTS WRITING TASK 2.

Research shows that consumers are less and less influenced by tv and newspaper advertisements than the past. Why is this happening? Is it a positive or negative development?

IELTS TUTOR lưu ý:

• Dạng 2 question thì đã rất quen thuộc với các bạn học sinh lớp IELTS ONLINE WRITING 1 KÈM 1 của IELTS TUTOR rồi nhé.
• Dạng 2 question có thể bố cục bài như sau:
  • Body 1: Trả lời câu hỏi 1 
    • Main idea 1: Ads can be avoided simply because consumers have developed the unconscious practice of skipping ads >> IELTS TUTOR lưu ý Cách dùng động từ "avoid" tiếng anh 
      • Supporting idea: 
        • Skipping ads gives consumers a sense of control over their media consumption. 
        • They can choose to engage with content that interests them and skip what doesn't, enhancing their overall experience.
      • Example: While streaming services like Spotify and Apple Music offer ad-free premium subscriptions, some users opt for the free, ad-supported version to save money, even though they often choose to skip the ads when they can.

    • Main idea 2: Advertising through the Internet is generally less expensive than advertising in newspapers or on television >> IELTS TUTOR lưu ý Paraphrase "expensive" IELTS SPEAKING & WRITING 
      • Supporting idea: Internet advertising allows for highly targeted campaigns, ensuring that ads reach specific demographics, reducing the cost of reaching irrelevant audiences.
      • Example: For example, purchasing keywords from a major search engine can cost around a few dollars versus purchasing a full-page newspaper ad, which can cost tens of thousands of dollars.
  • Body 2: Trả lời câu hỏi 2: Positive 
    • Main idea: Nowadays businesses do not only have the opportunity to buy advertising in newspapers and on television, but they can also turn to the Internet as a viable advertising option.
      • Supporting idea: The internet has a global reach, enabling businesses to connect with a broader and more diverse audience compared to local or regional newspaper and TV advertising.
      • Example: Netflix's success story exemplifies how leveraging the internet's global reach, original content investment, user-friendly accessibility, and free trial offerings enabled the company to connect with a diverse audience, amassing over 220 million subscribers in over 190 countries and territories.

IELTS TUTOR gợi ý bài tham khảo:

Research suggests that consumers are now less influenced by television and newspaper ads than in the past, a shift driven by their growing ability to skip ads and the rising preference for cost-effective online advertising. This essay will examine the reasons behind this change and assert that it is a beneficial trend.

Several factors explain why consumers are less responsive to TV and newspaper ads today than before. Firstly, the key factor in the diminishing impact of traditional advertisements is that consumers have unconsciously adopted the practice of skipping ads. The advent of digital platforms has given users more control over their viewing habits, allowing them to decide what to watch and when to watch it. This ability to avoid ads improves their overall experience by letting them focus on content that truly appeals to them. For example, while streaming services like Spotify and Apple Music offer premium ad-free subscriptions, many users still opt for the free versions and simply skip the ads. Secondly, the growth of internet advertising, which is generally more cost-effective than traditional media, has further driven this trend. Online advertisements enable highly targeted campaigns that reach specific audiences, minimizing the expense of reaching those who are not interested. For instance, purchasing keywords on a major search engine may cost just a few dollars, while a full-page newspaper ad could cost tens of thousands.>> Form đăng kí giải đề thi thật IELTS 4 kĩ năng kèm bài giải bộ đề 100 đề PART 2 IELTS SPEAKING quý đang thi (update hàng tuần) từ IELTS TUTOR

This transformation is a positive development as it provides businesses with more efficient and effective methods to connect with consumers. In the past, companies were confined to local or regional advertising through newspapers and television, but the internet has expanded their reach globally. This broader scope allows businesses to engage with a wider and more diverse audience, enhancing the impact of their advertising efforts. For example, Netflix’s global success can be credited to its strategic use of the internet, enabling the company to reach over 220 million subscribers in more than 190 countries, demonstrating how digital advertising can fuel growth on an unprecedented scale.

To conclude, the reduced effectiveness of traditional advertisements is a result of changing consumer habits and the economic advantages of online advertising, both of which are positive developments that benefit both businesses and consumers.

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