🔥Phân tích "Many companies sponsor sports as a way to advertise themselves. Some people think this is good for the world of sports, while others think there are disadvantages of this. Discuss both sides and give your opinion" IELTS WRITING TASK 2 (Thi máy 16/4/2022 & Thi giấy 29/4/2023) - Bài mẫu, kèm dịch & giải thích từ vựng & cấu trúc grammar khó​

· Đề thi IELTS thật

Bên cạnh Phân tích bài essay về "The number of visitors in the UK" IELTS WRITING TASK 1 (table), IELTS TUTOR hướng dẫn Phân tích "Many companies sponsor sports as a way to advertise themselves. Some people think this is good for the world of sports, while others think there are disadvantages of this. Discuss both sides and give your opinion" IELTS WRITING TASK 2 (Thi máy 16/4/2022 & Thi giấy 29/4/2023)

I. Đề bài

Many companies sponsor sports as a way to advertise themselves. Some people think this is good for the world of sports, while others think there are disadvantages of this. Discuss both sides and give your opinion.

II. Kiến thức liên quan

III. Phân tích

IELTS TUTOR lưu ý:

  • Dạng discuss both views thì đã rất quen thuộc với các bạn học sinh lớp IELTS ONLINE WRITING 1 KÈM 1 của IELTS TUTOR rồi nhé.
  • Dạng discuss both views có thể bố cục bài như sau:
    • Body 1: Viết về quan điểm there are disadvantages of this
      • Main idea 1: sport endorsement could harm the reputation of companies >> IELTS TUTOR hướng dẫn CÁCH DÙNG "HARM / HARMFUL" TIẾNG ANH - Vocabular
        • Supporting idea:  If the athlete or athletes endorsing a brand become involved in scandal, drug abuse, or violence, that brand could become associated with that scandal, and face consumer boycotts >> IELTS TUTOR tổng hợp Từ vựng topic "VIOLENCE & ARGUMENT" 
        • Example: 
      • Main idea 2: it can be a risky financial investment. 
      • Hoặc có thể tham khảo thêm một vài ý khác cùng IELTS TUTOR:
        • Main idea: When a wrong company associates itself with a major sporting event, it can tarnish the reputation of the event. >> IELTS TUTOR hướng dẫn CÁCH DÙNG TỪ "MAJOR" TIẾNG ANH
        • Supporting idea: When young people are exposed to certain advertising, they can easily develop a positive association with those products and start to use them.
        • Example: 
          • It is not uncommon for tobacco or liquor companies to sponsor sporting events. Since most of the audience of such events are young people, this sends a very wrong message to the society. 
          • It is also common for sportspersons and teams to endorse soft drinks like Coca-Cola and Pepsi although they are not healthy. >> IELTS TUTOR gợi ý Phân biệt ALTHOUGH/ THOUGH/ IN SPITE OF / DESPITE
    • Body 2: Viết về quan điểm this is good for the world of sports & nêu rõ mình ủng hộ quan điểm này 
      • Main idea 1: without sponsorship, many sporting competitions and events could not operate. 
        • Supporting idea: 
        • Example: Large sporting events, such as the FIFA World Cup or the Olympics, require millions of dollars to organise and coordinate, and sponsors provide a lot of this much needed money. If there were no sponsors, the price of a spectator ticket would be extremely high as this would be the only revenue to cover the costs of the event, and as a result, many people could not afford to attend, which may leave the event organisers facing bankruptcy.
      • Main idea 2: Sponsoring companies are able to gain publicity and recognition through their association with the event and the organization. >> IELTS TUTOR hướng dẫn Cách dùng danh từ "company" tiếng anh
        • Supporting idea: It leads to increased awareness of the company brand name. 
        • Example: 

IELTS TUTOR gợi ý bài tham khảo:

Sponsoring sports events has become a ubiquitous (phổ biến, có mặt khắp nơi - present, appearing, or found everywhere) marketing strategy for many companies. While some argue that this benefits the sporting world, others contend that it carries inherent pitfalls (rủi ro và hạn chế cố hữu - existing risks and limitations). This essay will discuss both perspectives before arguing that the advantages outweigh the drawbacks.

On the one hand, sports sponsorship poses several detrimental repercussions (hậu quả bất lợi - harmful consequences). Firstly, tainted endorsements (sự bài trí bị lừu vết xấu - sponsorships affected by negative associations) can harm a company’s image. If an athlete engaged in misconduct (hành vi sai trái - improper behavior) such as doping or violence, the brand they endorse may face consumer backlash (sự phản ứng tiêu dùng - negative reaction from consumers). A 2018 study in the Journal of Advertising Research found that brands affiliated with disgraced athletes often suffer from brand deterioration (sự suy giảm thương hiệu - decline in brand reputation), resulting in sales losses. Secondly, sponsorship entails financial volatility (tính bất ổn tài chính - instability in financial outcomes). Companies invest vast sums in sports endorsements, but returns are not guaranteed. For example, if a high-profile athlete (vận động viên nổi tiếng - widely recognized athlete) underperforms or gets injured, the anticipated financial gains may never materialize.>> Form đăng kí giải đề thi thật IELTS 4 kĩ năng kèm bài giải bộ đề 100 đề PART 2 IELTS SPEAKING quý đang thi (update hàng tuần) từ IELTS TUTOR

On the other hand, corporate sponsorship significantly contributes to the sustenance (sự duy trì - maintenance or support) of the sporting industry. Without substantial funding (nguồn tài trợ lớn - large-scale financial support) from sponsors, many major events would struggle to operate. Prestigious tournaments like the FIFA World Cup or the Olympics require multimillion-dollar budgets (ngân sách hàng triệu đô la - extremely high financial costs), and sponsorships help offset expenses. Without this, ticket prices would be exorbitant (cực kỳ đắt - unreasonably high), limiting public access. Furthermore, sports sponsorship enhances brand visibility. The Super Bowl, for instance, offers sponsors unparalleled exposure (sự tiếp xúp - exposure beyond comparison), significantly boosting their market presence.

In conclusion, despite potential risks, sports sponsorship remains a cornerstone (nền tảng cốt lỗi - fundamental part) of modern sports, facilitating financial stability and global recognition for brands and athletes alike.

New Vocabulary List:

  1. Ubiquitous - present, appearing, or found everywhere (phổ biến, có mặt khắp nơi)

  2. Inherent pitfalls - existing risks and limitations (rủi ro và hạn chế cố hữu)

  3. Detrimental repercussions - harmful consequences (hậu quả bất lợi)

  4. Tainted endorsements - sponsorships affected by negative associations (sự bài trí bị lừu vết xấu)

  5. Misconduct - improper behavior (hành vi sai trái)

  6. Consumer backlash - negative reaction from consumers (sự phản ứng tiêu dùng)

  7. Brand deterioration - decline in brand reputation (sự suy giảm thương hiệu)

  8. Financial volatility - instability in financial outcomes (tính bất ổn tài chính)

  9. High-profile athlete - widely recognized athlete (vận động viên nổi tiếng)

  10. Sustenance - maintenance or support (sự duy trì)

  11. Substantial funding - large-scale financial support (nguồn tài trợ lớn)

  12. Multimillion-dollar budgets - extremely high financial costs (ngân sách hàng triệu đô la)

  13. Exorbitant - unreasonably high (cực kỳ đắt)

  14. Unparalleled exposure - exposure beyond comparison

  15. Cornerstone - fundamental part (nền tảng cốt lỗi)

Synonyms & Antonyms:

Ubiquitous (phổ biến)

  • Synonyms: prevalent, widespread, omnipresent

  • Antonyms: rare, infrequent, uncommon

  • IELTS TUTOR xét ví dụ: "Sponsoring sports events has become a ubiquitous marketing strategy for many companies."

Financial volatility (tính bất ổn tài chính)

  • Synonyms: financial instability, economic uncertainty, fiscal unpredictability

  • Antonyms: financial stability, economic security, fiscal certainty

  • IELTS TUTOR xét ví dụ: "Sponsorship entails financial volatility, as returns are not guaranteed."

Exorbitant (cực kỳ đắt)

  • Synonyms: excessive, prohibitive, astronomical

  • Antonyms: reasonable, affordable, moderate

  • IELTS TUTOR xét ví dụ: "Without sponsorships, ticket prices would be exorbitant, limiting public access."

Difficult Grammar Structures:

  1. Conditional sentence (Type 3): IELTS TUTOR xét ví dụ "If an athlete engaged in misconduct, the brand they endorse may have faced consumer backlash."

    • (Nếu một vận động viên dính vành v\xe0o sai phạm, thương hiệu họ quảng cáo cóo c\xf3 thể đã\xe3 gặp phản ứng tiêng ti\xeau dùng ti\xeau d\xf9ng.)

  2. Reduced relative clause: IELTS TUTOR xét ví dụ "A 2018 study in the Journal of Advertising Research found brands affiliated with disgraced athletes suffering from brand deterioration."

    • (Một nghiêt nghi\xean cứu năm 2018 đã\xe3 tì\xe3 t\xecm ra rằng những thương hiệu liêu li\xean kết với cái c\xe1c vận động viêng vi\xean bị tai tiếng bị suy giảm danh tiếng.)

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Các khóa học IELTS online 1 kèm 1 - 100% cam kết đạt target 6.0 - 7.0 - 8.0