Phân tích "Large companies use sport events to promote their products. Some people think this has a negative impact on sports. To what extent do you agree or disagree?" IELTS WRITING TASK 2 (Thi giấy 9/7/2022)

IELTS TUTOR lưu ý:

• Dạng opinion essay thì đã rất quen thuộc với các bạn học sinh lớp IELTS ONLINE WRITING 1 KÈM 1 của IELTS TUTOR rồi nhé
• Dạng opinion essay, nếu theo hướng TOTALLY DISAGREE  có thể bố cục bài như sau:
  • Body 1: Nêu lí do thứ 1 vì sao TOTALLY DISAGREE
    • Main idea 1: without sponsorship, many sporting competitions and events could not operate.
      • Supporting idea: 
        • Sponsorship provides crucial funding that covers the costs of organizing events, including venue rental, equipment, security, and staffing. 
        • This financial backing is often essential to make events viable, especially for larger competitions that require substantial resources.
      • Example: Large sporting events, such as the FIFA World Cup or the Olympics, require millions of dollars to organise and coordinate, and sponsors provide a lot of this much needed money. If there were no sponsors, the price of a spectator ticket would be extremely high as this would be the only revenue to cover the costs of the event, and as a result, many people could not afford to attend, which may leave the event organisers facing bankruptcy.
  • Body 2: Nêu lí do thứ 2 vì sao TOTALLY DISAGREE
    • Main idea 2: Sponsoring companies are able to gain publicity and recognition through their association with the event and the organization. >> IELTS TUTOR hướng dẫn Cách dùng danh từ "company" tiếng anh
      • Supporting idea: It leads to increased awareness of the company brand name.
      • Example: One of the most notable examples of this concept is Coca-Cola's long-term sponsorship of the Olympic Games, which has been ongoing since 1928. This partnership has significantly increased Coca-Cola's brand awareness by prominently displaying its branding at the event and through extensive global advertising, thereby reinforcing its presence in the minds of consumers worldwide.

• IELTS TUTOR hướng dẫn thêm ý nếu muốn viết TOTALLY AGREE 
  • Main idea 1: sport endorsement could harm the reputation of companies >> IELTS TUTOR hướng dẫn CÁCH DÙNG "HARM / HARMFUL" TIẾNG ANH - Vocabular
    • Supporting idea: If the athlete or athletes endorsing a brand become involved in scandal, drug abuse, or violence, that brand could become associated with that scandal, and face consumer boycotts >> IELTS TUTOR tổng hợp Từ vựng topic "VIOLENCE & ARGUMENT" 
    • Example: A prominent real-life example of this is the case of Tiger Woods and his endorsement deals. In 2009, Tiger Woods, one of the most famous and marketable athletes in the world, was involved in a highly publicized scandal involving multiple extramarital affairs. This scandal severely damaged his personal reputation and had a significant negative impact on the brands he endorsed.
  • Main idea 2: it can be a risky financial investment.
    • Supporting idea: Profit, improved brand image or increased sales cannot be guaranteed for the sponsor.
    • Example: if the endorsed athlete falls ill, gets injured, does not perform well, there is a possibility that the sponsor will not receive the profit that they had originally expected. >> IELTS TUTOR tổng hợp "Tất tần tật" từ vựng Academic bắt đầu bằng E nên học
  • Hoặc có thể tham khảo thêm một vài ý khác cùng IELTS TUTOR:
    • Main idea: When a wrong company associates itself with a major sporting event, it can tarnish the reputation of the event. >> IELTS TUTOR hướng dẫn CÁCH DÙNG TỪ "MAJOR" TIẾNG ANH
    • Supporting idea: When young people are exposed to certain advertising, they can easily develop a positive association with those products and start to use them.
    • Example:
      • It is not uncommon for tobacco or liquor companies to sponsor sporting events. Since most of the audience of such events are young people, this sends a very wrong message to the society.
      • It is also common for sportspersons and teams to endorse soft drinks like Coca-Cola and Pepsi although they are not healthy. >> IELTS TUTOR gợi ý Phân biệt ALTHOUGH/ THOUGH/ IN SPITE OF / DESPITE

IELTS TUTOR gợi ý bài tham khảo:

Large companies often use sports events to promote their products, a practice that some critics argue negatively impacts sports. However, I completely disagree with this perspective for several reasons.

Firstly, without sponsorship, many sporting competitions and events could not operate. Sponsorship provides crucial funding that covers the costs of organizing events, including venue rental, equipment, security, and staffing. This financial backing is often essential to make events viable, especially for larger competitions that require substantial resources. For example, large sporting events such as the FIFA World Cup or the Olympics require millions of dollars to organize and coordinate. Sponsors provide much of this needed money, making these events possible. Without sponsors, the price of a spectator ticket would be extremely high, as this would be the only revenue to cover the costs. Consequently, many people could not afford to attend, which may leave event organizers facing bankruptcy.>> IELTS TUTOR hướng dẫn PHÂN TÍCH ĐỀ THI 30/5/2020 IELTS WRITING TASK 2 (kèm bài sửa HS đạt 6.5)

Secondly, sponsoring companies gain significant publicity and recognition through their association with the event and the organization. This leads to increased awareness of the company brand name. A prime example of this is Coca-Cola's long-term sponsorship of the Olympic Games, which has been ongoing since 1928. This partnership has significantly increased Coca-Cola's brand awareness by prominently displaying its branding at the event and through extensive global advertising. By associating with a prestigious event like the Olympics, Coca-Cola reinforces its presence in the minds of consumers worldwide. This not only benefits the company but also enhances the event’s appeal by attracting global sponsors willing to invest substantial amounts of money.

In conclusion, corporate sponsorship in sports has more positive than negative impacts, as it provides essential funding and increases brand visibility, benefiting both the events and the sponsoring companies.