Phân tích "In some countries, there has been an increase in the number of advertisements which try to persuade children to buy snacks, toys and other goods. Parents often claim that these ads are unfair. Discuss both views and give your opinion." IELTS WRITING TASK 2

Bên cạnh Phân tích và sửa chi tiết đề thi IELTS SPEAKING 4/8/2020 [Audio+Transcript], IELTS TUTOR hướng dẫn Phân tích "In some countries, there has been an increase in the number of advertisements which try to persuade children to buy snacks, toys and other goods. Parents often claim that these ads are unfair. Discuss both views and give your opinion." IELTS WRITING TASK 2

In some countries, there has been an increase in the number of advertisements which try to persuade children to buy snacks, toys and other goods. Parents often claim that these ads are unfair. Discuss both views and give your opinion.

• Dạng discuss both views thì đã rất quen thuộc với các bạn học sinh lớp IELTS ONLINE WRITING 1 KÈM 1 của IELTS TUTOR rồi nhé
• Dạng discuss both views có thể bố cục bài như sau:
  • Body 1: Viết về quan điểm “others perceive them as a legitimate aspect of marketing”
    • Main idea 1: It serves as a means for companies to reach their target audience and promote their products effectively. 
      • Supporting idea: They emphasize the importance of parental responsibility in guiding children's consumption choices and argue that exposure to advertising can enhance children's critical thinking skills by encouraging them to question and evaluate persuasive messages. 
      • Example: For instance, companies like Lego or Fisher-Price often utilize advertisements aimed at children to showcase the educational benefits of their toys, emphasizing how they can enhance creativity, problem-solving skills, and cognitive development. In these ads, parents are depicted as active participants in their children's playtime, reinforcing the idea of parental guidance and responsibility in selecting toys that contribute positively to children's learning and development. 
    • Main idea 2: Moreover, proponents highlight the economic benefits of advertising, as it stimulates demand and contributes to economic growth.
      • Supporting idea: 
        • Advertising plays a crucial role in stimulating consumer demand for products and services by raising awareness, creating desire, and influencing purchasing decisions. 
        • Through targeted advertising campaigns, companies can effectively communicate the features, benefits, and value propositions of their offerings, thereby driving consumer interest and demand in the market.
  • Body 2: Viết về quan điểm “some argue that these ads are unfair” & nêu rõ mình ủng hộ quan điểm này 
    • Main idea 1: These advertisements exploit children's vulnerability and manipulate their preferences, leading to unhealthy consumption habits. 
      • Supporting idea: Parents often express concerns about the influence of such ads on their children's diets and behavior, fearing that they contribute to the rise in childhood obesity and excessive materialism. >> IELTS  TUTOR  hướng  dẫn PHÂN TÍCH ĐỀ THI 30/5/2020 IELTS WRITING TASK 2 (kèm bài sửa HS đạt 6.5)
      • Example: For instance, many breakfast cereal brands use colorful packaging, cartoon characters, and interactive games in their advertisements to appeal to children.
    • Main idea 2: Additionally, critics argue that children lack the cognitive maturity to discern persuasive intent in advertising, making them particularly susceptible to its effects.
      • Supporting idea: 
        • Children's cognitive abilities, including their understanding of persuasive techniques, are still developing during their formative years. 
        • They may not possess the cognitive skills necessary to critically evaluate advertising messages and recognize marketing tactics aimed at influencing their behavior.
      • Example: Children's ongoing cognitive development, particularly their limited ability to discern persuasive intent in advertising, renders them more susceptible to marketing tactics aimed at influencing their behavior, as evidenced by studies showing their propensity to be swayed by advertisements promoting unhealthy snacks and sugary beverages.

IELTS TUTOR gợi ý bài tham khảo:

In the realm of advertising, there exists a diverse range of perspectives regarding the targeting of children, with some viewing it as a legitimate aspect of marketing, while others argue that it is unfair and exploitative. I support the latter view.

On one side of the debate, proponents assert that advertising directed at children serves as an effective tool for companies to connect with their target audience and promote their products. They emphasize the importance of parental responsibility in guiding children's consumption choices and argue that exposure to advertising can enhance children's critical thinking skills. For instance, companies like Lego or Fisher-Price often utilize advertisements aimed at children to showcase the educational benefits of their toys, emphasizing how they can enhance creativity, problem-solving skills, and cognitive development. Moreover, proponents highlight the economic benefits of advertising, as it stimulates demand and contributes to economic growth by effectively communicating the features and benefits of products. Through targeted advertising campaigns, companies can effectively communicate the features, benefits, and value propositions of their offerings, thereby driving consumer interest and demand in the market.>> IELTS TUTOR có hướng dẫn kĩ SỬA BÀI IELTS WRITING TASK 2 ĐỀ THI THẬT NGÀY 22/8/2020 của HS IELTS TUTOR đạt 6.5 Writing

Conversely, others, including myself, argue that advertisements targeting children are unfair and exploitative. They contend that these ads exploit children's vulnerability and manipulate their preferences, leading to unhealthy consumption habits and excessive materialism. For instance, many breakfast cereal brands use colorful packaging, cartoon characters, and interactive games in their advertisements to appeal to children, thereby influencing their dietary choices. Additionally, critics argue that children lack the cognitive maturity to discern persuasive intent in advertising, making them particularly susceptible to its effects. Children's cognitive abilities, including their understanding of persuasive techniques, are still developing during their formative years, making it challenging for them to critically evaluate advertising messages.

In conclusion, while advertising targeting children can serve as a means for companies to promote their products effectively and stimulate economic growth, I do believe that it also raises ethical concerns regarding its impact on children's well-being.

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