Phân tích "Nowadays the differences between countries are becoming less evident because we see the same TV shows, advertisements, fashion and follow the same brands. To what extent the advantages of this trend outweigh its disadvantages?" IELTS WRITING TASK 2 (Đề thi 17/8/2024 thi giấy)

Bên cạnh Phân tích và sửa chi tiết đề thi IELTS SPEAKING 4/8/2020 [Audio+Transcript], IELTS TUTOR hướng dẫn Phân tích "Nowadays the differences between countries are becoming less evident because we see the same TV shows, advertisements, fashion and follow the same brands. To what extent the advantages of this trend outweigh its disadvantages?" IELTS WRITING TASK 2.

Nowadays the differences between countries are becoming less evident because we see the same TV shows, advertisements, fashion and follow the same brands. To what extent the advantages of this trend outweigh its disadvantages?

• Dạng outweigh thì đã rất quen thuộc với các bạn học sinh lớp IELTS ONLINE WRITING 1 KÈM 1 của IELTS TUTOR rồi nhé
• Dạng outweigh có 2 cách làm tuỳ theo target mình hướng đến:
  • Cách 1: Theo hướng Totally (disadvantages>advantages)
    • Body 1: Nêu lí do thứ 1 vì sao disadvantages>advantages
      • Main idea: The convergence of media and brands can lead to cultural homogenization, where local traditions and identities may be overshadowed by a globalized culture. 
      • Supporting idea: This may result in the loss of unique cultural characteristics and the erosion of diversity.>> IELTS TUTOR có hướng dẫn kĩ Hướng dẫn đề thi IELTS 21/11/2020 bài WRITING TASK 1 (map) về school library (kèm bài sửa cho HS đi thi)
      • Example: McDonald's, for instance, has established a global presence with franchises in numerous countries. Its standardized menu, branding, and marketing strategies create a consistent experience for customers worldwide. As a result, local culinary traditions and food cultures can be overshadowed by the dominant presence of global fast-food chains.
    • Body 2: Nêu lí do thứ 2 vì sao disadvantages>advantages
      • Main idea: Global media and brands are often controlled by powerful multinational corporations, which can perpetuate socioeconomic inequalities and concentrate influence in the hands of a few dominant players. 
      • Supporting idea: This can undermine local industries and limit cultural representation.
      • Example: Companies like Google and Facebook, with their extensive reach and data-driven advertising platforms, have established a significant control over the global digital advertising industry. They have amassed vast amounts of user data, which they leverage to deliver targeted advertisements to a global audience.
  • Cách 2: Theo hướng Partly (partly - CHỈ RIÊNG với dạng OUTWEIGH này thì nếu target 7.0 có thể viết còn các dạng khác không nên viết partly nhé) 
    • Intro câu 2, advantages = disadvantages (this trend could have positive and negative consequences in equal measures)
    • Body 1: On the one hand, viết về advantages 
      • Main idea 1: Exposure to diverse media from different countries promotes cultural exchange and understanding. >> IELTS  TUTOR  hướng  dẫn PHÂN TÍCH ĐỀ THI 30/5/2020 IELTS WRITING TASK 2 (kèm bài sửa HS đạt 6.5)
        • Supporting idea: It allows people to appreciate and learn about different customs, traditions, and perspectives, fostering a more interconnected global community.
        • Example: K-pop has gained immense global popularity in recent years, reaching audiences beyond South Korea's borders. Through music streaming platforms, social media, and online video sharing platforms, K-pop has become easily accessible to people from diverse cultures and backgrounds.
      • Main idea 2: Access to the same TV shows, advertisements, and media content allows individuals to stay informed about global events, trends, and ideas.
        • Supporting idea: This can broaden people's knowledge, expand their horizons, and encourage a more global outlook.
        • Example: CNN and BBC are two prominent examples of international news networks that provide extensive coverage of global events and issues. Through their television channels, websites, and digital platforms, they deliver news content to audiences around the world.
    • Body 2: On the other hand, viết về disadvantages 
      • Main idea 1: The convergence of media and brands can lead to cultural homogenization, where local traditions and identities may be overshadowed by a globalized culture. 
        • Supporting idea: This may result in the loss of unique cultural characteristics and the erosion of diversity.
        • Example: McDonald's, for instance, has established a global presence with franchises in numerous countries. Its standardized menu, branding, and marketing strategies create a consistent experience for customers worldwide. As a result, local culinary traditions and food cultures can be overshadowed by the dominant presence of global fast-food chains.
      • Main idea 2: Global media and brands are often controlled by powerful multinational corporations, which can perpetuate socioeconomic inequalities and concentrate influence in the hands of a few dominant players. >> IELTS TUTOR có hướng dẫn kĩ SỬA BÀI IELTS WRITING TASK 2 ĐỀ THI THẬT NGÀY 22/8/2020 của HS IELTS TUTOR đạt 6.5 Writing
        • Supporting idea: This can undermine local industries and limit cultural representation.
        • Example: Companies like Google and Facebook, with their extensive reach and data-driven advertising platforms, have established a significant control over the global digital advertising industry. They have amassed vast amounts of user data, which they leverage to deliver targeted advertisements to a global audience.

IELTS TUTOR gợi ý bài tham khảo:

In recent times, the cultural differences between countries have diminished as people consume the same TV shows, advertisements, fashion, and brands. While this trend could have positive and negative consequences in equal measures, it is crucial to examine both aspects.

On the one hand, exposure to diverse media from different countries promotes cultural exchange and understanding. People are now more likely to appreciate and learn about various customs, traditions, and perspectives, fostering a more interconnected global community. For instance, the global popularity of K-pop, driven by music streaming platforms, social media, and online video sharing platforms, has allowed people from diverse cultures to engage with South Korean culture. Additionally, access to the same TV shows, advertisements, and media content allows individuals to stay informed about global events, trends, and ideas, which can broaden their knowledge and encourage a more global outlook. International news networks like CNN and BBC exemplify this by delivering extensive coverage of global issues to audiences worldwide.>> Form đăng kí giải đề thi thật IELTS 4 kĩ năng kèm bài giải bộ đề 100 đề PART 2 IELTS SPEAKING quý đang thi (update hàng tuần) từ IELTS TUTOR

On the other hand, the convergence of media and brands can lead to cultural homogenization, where local traditions and identities may be overshadowed by a globalized culture. This homogenization could result in the loss of unique cultural characteristics and the erosion of diversity. For example, McDonald's has established a global presence with franchises in numerous countries, often overshadowing local culinary traditions. Furthermore, global media and brands are frequently controlled by powerful multinational corporations, which can perpetuate socioeconomic inequalities and concentrate influence in the hands of a few dominant players. Companies like Google and Facebook exemplify this by dominating the global digital advertising industry, thereby limiting cultural representation and undermining local industries.

In conclusion, while the globalization of media and brands fosters cultural exchange and global awareness, it also poses significant risks to cultural diversity and local economies, making the advantages and disadvantages of this trend equally significant.

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