Bên cạnh Phân tích bài essay về "The number of visitors in the UK" IELTS WRITING TASK 1 (table), IELTS TUTOR hướng dẫn Phân tích "Companies use a variety of methods to improve the sales of their products. What are these methods? Which is the most effective method?​" IELTS WRITING TASK 2 (Đề thi computer-based 8.12.2022)

Companies use a variety of methods to improve the sales of their products. What are these methods? Which is the most effective method?

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• Dạng 2 question có thể bố cục bài như sau:
  • Body 1: Trả lời câu hỏi 1 
    • Main idea 1: Most companies choose to target increased sales through advertising campaigns and new products. (IELTS TUTOR gợi ý cách diễn đạt: Many companies rely on advertisements, TV, social media, google adwords and billboards in order to popularise their products)
      • Supporting idea: 
        • It not only creates awareness about the product amongst the people on a large scale, but it also directly increases the sale. >> IELTS TUTOR lưu ý Cách dùng danh từ"product"tiếng anh
        • Nearly every major company reserves a substantial portion of the budget for television advertisements, online marketing, billboards, and so on.  
      • Example:  One of the most popular methods – TV commercials often feature famous actors, sports stars and other well-known personalities, to try and persuade people to buy products, as fans of these people are more likely to buy something that they are endorsing
    • Main idea 2: Another way which they adopt is announcing promotional offers and discounts. 
      • Supporting idea: People even wait for festival seasons to buy new products at discounted prices. 
      • Example: For example, offers like ‘buy one get one free’ are very common in modern market, and of course customers look for these promotions.
  • Body 2: Trả lời câu hỏi 2 - There is no substitute for a truly revolutionary and unique product with exceptional customer service >> IELTS TUTOR tổng hợp Từ vựng topic "customer service" IELTS
    • Main idea: Some companies concentrate on their quality of the product or service combined with a superior customer service. >> IELTS TUTOR lưu ý Cách dùng "quality" tiếng anh 
      • Supporting idea: This method is seen acting slowly, but it does have long-lasting effects, and this is how many brands are created.
      • Example: For example, the exceptional taste of KFC not only makes it superior among its competitors but also makes it enjoy the monopoly in the field. Even if it advertises less or rarely gives promotional offers, the rate of customers who buys it would hike constantly.

IELTS TUTOR gợi ý bài tham khảo:

Companies today employ a wide range of strategies to boost the sales of their products. While numerous methods exist, some are noticeably more influential than others in shaping consumer behaviour and driving long-term business growth.

To begin with, most companies attempt to increase sales through extensive advertising campaigns and attractive promotional schemes. Large corporations typically invest heavily in television commercials, targeted social media ads, and outdoor billboards to enhance product visibility (mức độ dễ nhìn thấy)* and reach a broader audience. Such advertising not only creates widespread brand recognition (sự nhận diện thương hiệu)* but also exerts a powerful persuasive pull (sức thuyết phục mạnh mẽ)* on potential buyers. For instance, TV advertisements frequently feature celebrities, leveraging their influence to convince fans to purchase items they endorse. Additionally, many companies use price-based tactics, such as seasonal discounts or ‘buy one get one free’ offers, which often prove irresistible to budget-conscious customers.

However, in my view, the most effective and enduring method is delivering genuinely high-quality products accompanied by exceptional after-sales service (dịch vụ hậu mãi)*. Unlike short-term promotions, this approach builds long-term customer loyalty (sự trung thành của khách hàng)* and strengthens a company’s reputation in a competitive market. Although this strategy may appear slow at first, it produces consistently sustainable gains (lợi ích bền vững)*, as consumers naturally return to brands that offer reliable performance and responsive support. A good example is KFC: despite limited promotional campaigns, its distinctive flavour and dependable service have allowed it to maintain a dominant position in the fast-food industry.

In conclusion, while firms adopt various tactics to improve sales, prioritising quality and excellent customer service remains the most effective and sustainable strategy.

New Vocabulary 

1. visibility – mức độ dễ nhìn thấy
   IELTS TUTOR xét ví dụ: How easy it is for the public to notice a product.

2. brand recognition – sự nhận diện thương hiệu
   IELTS TUTOR xét ví dụ: The extent to which consumers are familiar with a brand.

3. persuasive pull – sức thuyết phục mạnh mẽ
   IELTS TUTOR xét ví dụ: A strong ability to convince or attract consumers.

4. after-sales service – dịch vụ hậu mãi
   IELTS TUTOR xét ví dụ: Support provided to customers after they have purchased a product.

5. customer loyalty – sự trung thành của khách hàng
   IELTS TUTOR xét ví dụ: A customer’s willingness to continue buying from the same brand.

6. sustainable gains – lợi ích bền vững
   IELTS TUTOR xét ví dụ: Benefits that last over a long period without decline.

Synonyms & Antonyms

1. visibility

• Synonyms: prominence, exposure, noticeability

• Antonyms: obscurity, invisibility, concealment

• IELTS TUTOR xét ví dụ: : “invest heavily… to enhance product visibility”

2. brand recognition

• Synonyms: brand awareness, brand familiarity, consumer recall

• Antonyms: brand ignorance, unfamiliarity, anonymity

• IELTS TUTOR xét ví dụ: : “creates widespread brand recognition”

3. persuasive pull

• Synonyms: appeal, influence, convincing power

• Antonyms: deterrent effect, discouragement, repulsion

• IELTS TUTOR xét ví dụ: : “exerts a powerful persuasive pull”

4. after-sales service

• Synonyms: customer support, service assistance, post-purchase help

• Antonyms: lack of service, neglect, abandonment

• IELTS TUTOR xét ví dụ: : “exceptional after-sales service”

5. customer loyalty

• Synonyms: customer retention, repeat patronage, allegiance

• Antonyms: customer loss, disloyalty, defection

• IELTS TUTOR xét ví dụ: : “builds long-term customer loyalty”

6. sustainable gains

• Synonyms: long-lasting benefits, stable improvements, enduring profits

• Antonyms: short-term loss, temporary advantage, decline

• IELTS TUTOR xét ví dụ: : “produces consistently sustainable gains”

Difficult Grammar Structures 

1. While numerous methods exist, some are noticeably more influential than others…

→ Mặc dù tồn tại nhiều phương pháp, một số lại ảnh hưởng mạnh mẽ hơn…
→ “While + clause” dùng để nhấn mạnh sự đối lập.

2. Such advertising not only creates…, but also exerts…

→ Loại quảng cáo này không chỉ tạo ra…, mà còn tác động…
→ Cấu trúc not only… but also dùng để nhấn mạnh hai ý song song.

3. Although this strategy may appear slow at first, it produces sustainable gains…

→ Mặc dù chiến lược này có vẻ chậm lúc đầu, nó lại mang lại lợi ích bền vững…
→ “Although + clause” diễn tả sự nhượng bộ.

4. A good example is KFC: despite limited promotional campaigns…

→ Một ví dụ điển hình là KFC: mặc dù có các chiến dịch khuyến mãi hạn chế…
→ Despite + noun/gerund — diễn tả tương phản.

5. Companies today employ a wide range of strategies to boost…

→ Các công ty ngày nay sử dụng nhiều chiến lược để tăng…
→ Infinitive of purpose (“to boost”) diễn tả mục đích.

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